Copywriting

Wyndham Hotels & Resorts

Branding agency BRIGADE has a long-term partnership with Wyndham Hotels & Resorts, the world’s largest hotel franchising company. I worked on brand guidelines and marketing materials for several brands under the Wyndham banner.

Touchpoints
Print advertising
On-premise collateral

Industry
Hospitality

Back cover ad for “Today’s Hotelier,” the official publication of Asian American Hotel Owners Association.

Back cover ad for “Today’s Hotelier,” the official publication of Asian American Hotel Owners Association.

Housekeeping card for Trademark Collection, a soft-branded portfolio of independent upper-midscale hotels.

Housekeeping card for Trademark Collection, a soft-branded portfolio of independent upper-midscale hotels.

Back cover ad highlighting a new Super 8 room design, also for “Today’s Hotelier.”

Back cover ad highlighting a new Super 8 room design, also for “Today’s Hotelier.”

Full-page ad for the 2018 Influential Women in Hospitality issue of “Hotel Management.”

Full-page ad for the 2018 Influential Women in Hospitality issue of “Hotel Management.”

Embrace Home Loans

Embrace is one of the top full-service mortgage lenders in the US. Working with their in-house creative team, I built on the existing brand for print and digital marketing, and led copywriting efforts for social media refreshes.

Touchpoints
Social media
Email marketing
Product pages
Print collateral

Industry
Finance

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Social and email content for Wider Path Home, a housing equity nonprofit founded by Embrace Home Loans.

Social and email content for Wider Path Home, a housing equity nonprofit founded by Embrace Home Loans.

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Social media refresh content.

Social media refresh content.

Landing page for Beyond by Embrace, a home loan program for borrowers with unique financial situations.

Landing page for Beyond by Embrace, a home loan program for borrowers with unique financial situations.

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Flyers for Embrace loan officers and real estate partners.

Flyers for Embrace loan officers and real estate partners.

AdClub of Western Mass

The AdClub of Western Mass is a regional member organization of creative professionals. As the 2020–21 content & copywriting chair on its board of directors, I edited the club’s newsletter and refreshed its website with crisp, welcoming banners to unify the group’s priorities.

Touchpoint
Website content

Industry
Marketing

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(Credits: Brittany Arita, Designer)

(Credits: Brittany Arita, Designer)

New Valley Bank & Trust

New Valley Bank & Trust is a community bank that provides personalized services to individuals and businesses in western Massachusetts. To support the overall brand, I wrote this flyer for business clients with oversight from Scott Whitney, Taxi Colectivo principal and creative director.

Touchpoint
Print collateral

Industry
Finance

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