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    <loc>https://nathanfrontiero.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-04-24</lastmod>
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      <image:title>Home</image:title>
      <image:caption>Giving Assistant, Content Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/d15937a9-ff05-42ed-af54-c4e9ce7eab90/HWEEN_POSTERS_WALL3-scaled.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>BRIGADE, Content Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/37a76bb6-22ce-42da-be77-045e3ba888ec/19_BRI_Website_Portfolio_Trademark_housekeeping+card.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/d4e5a8f2-74ad-479c-801c-0abad1950dc7/WHR+Diwali.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Wyndham Hotels &amp; Resorts, Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/1e7ecc37-b39d-4d82-8363-4254a6358687/2022_WPH_TE_Assets-2.png</image:loc>
      <image:title>Home</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/83e2d22d-2313-42b2-92ab-e3c3df6bc18c/2021_026_Middletown_Dawn_Ryan_Santa_Event_Flyer_NoBleeds_Final.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Embrace Home Loans, Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/0b15ec8b-146b-46dd-b6f9-8e86fff46d67/newvalley1.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>New Valley Bank &amp; Trust, Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/f0f3dc6d-eb56-4fe7-bbf0-e271bab89fca/04.NoStringsAttached.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Take Magazine, Journalism</image:caption>
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  </url>
  <url>
    <loc>https://nathanfrontiero.com/content-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/9f196c82-2c65-4740-a2db-17dd1c681635/Traditional_Onboarding-Desktop_3-0_Rn3.jpg</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>An onboarding UX flow offers users a referral incentive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/64c0c76a-ccba-4097-9c37-63af7f2d0b9d/21+seeds+blog.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>21 Seeds case study, my anchor content for promoting the project on BRIGADE’s digital channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/18b08c4d-a882-44b9-805a-e7b3bca8bcdc/sv+bri+blog.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>An excerpt of my SVEDKA Rosé case study, which we used to promote the project on our digital channels and earn design outlet attention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/d15937a9-ff05-42ed-af54-c4e9ce7eab90/HWEEN_POSTERS_WALL3-scaled.jpg</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>To celebrate Halloween and demonstrate BRIGADE’s design talent, I conceived a digital campaign of agency-branded movie posters inspired by iconic horror films.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/3c4d6af9-ff46-4c64-acd9-ebe61aef04df/Medium+Banner+Mobile.png</image:loc>
      <image:title>Content Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/35b8c566-64c1-48f0-8689-bb818ebc6b2d/rose+social.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>Social media spotlight driving followers to explore the project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/e6f27cfe-8ac1-4f21-86fa-72436390a2a1/21+seeds+social.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>Social sample for promoting 21 Seeds project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/56d96184-be18-434c-a1af-4381c7e7a762/bri+posters+social+4+stroke.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>Rolled out over the final days of October, the campaign won Silver for social media at the 2019 AdClub of Western Massachusetts Creative Awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/76b45edc-8ef2-46f3-bdb0-226f8ec404d0/graphis+21+seeds+overview.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/7157eb96-d8a1-4c0a-8ca3-9c39bc3737d6/sv+rose+gdusa.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>Earned media from our SVEDKA Rosé case study, published in GDUSA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/70ef3106-6c8f-4f1d-af0a-fdb157c0d365/EXORCIST+thom+poster.jpg</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>High-resolution, downloadable versions of the posters on BRIGADE’s website invite our team and followers to turn the digital campaign into agency-inspired memorabilia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/b998a8cf-36d2-4c6e-891d-5dd17cac0722/Homepage+Desktop+Banner.png</image:loc>
      <image:title>Content Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/760b6b47-67e8-4b36-9cfa-8799af486ed0/Homepage+Desktop+Banner.jpg</image:loc>
      <image:title>Content Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/cec2288c-1882-4b00-ba9e-5995c88c8e74/graphis+21+seeds+details.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>I adapted my case study to submit our work to the international Graphis Awards. The project won Silver and was published in Graphis Packaging 10.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/aa9a2cc5-3389-4f18-b0e8-f5ba238ed6dc/POLTERGEIST+thom+poster.jpg</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>The posters blend elements of the agency’s team and office with the bold imagery of the original films.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/72fdafee-ee33-470b-9f81-cbde216c730d/sv+rose+pckg+world.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>Earned media from Packaging of the World. (Credits: Robert Parker, Director of Creative Strategy at BRIGADE)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/7decfe28-5bc2-4678-b0c2-2abe16341ecf/City+Harvest+Desktop+Banner+3.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>Display advertising gives users a quick value proposition to shop, donate, or learn more about the platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/c4f13897-1890-4ed4-b1ca-3b60b83a60c2/THEBRANDENING+thom+poster.jpg</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>Custom typefaces and distressed details create a vintage feel. (Credits: Thom Dudley, Designer and Illustrator; Tim MacKay, ACD and Photographer; Hali Miller, Art Director)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/0d31faed-1ddb-415a-92ff-738ac95e4e28/Giving+Assistant+Nonprofit+Email.png</image:loc>
      <image:title>Content Strategy</image:title>
      <image:caption>Emails offer monthly cause spotlights, with blog links to help users explore further.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nathanfrontiero.com/copywriting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/0b15ec8b-146b-46dd-b6f9-8e86fff46d67/newvalley1.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/8656b9c6-0f11-4f5c-8e4f-a41d1a39a6d5/nate+adclub.jpeg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/d4e5a8f2-74ad-479c-801c-0abad1950dc7/WHR+Diwali.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Back cover ad for “Today’s Hotelier,” the official publication of Asian American Hotel Owners Association.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/1e7ecc37-b39d-4d82-8363-4254a6358687/2022_WPH_TE_Assets-2.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/3c1bdac7-1e11-4b1b-8346-e433d24fcedf/2021_Social_Refresh_December_R4-13.png</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/49a2c29c-6bb1-4534-8a6e-6c35383633c0/Homeowner+goals+soccer+ad.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/e7363632-abf6-4e4f-9a78-9111bb57cc9a/2022_Social_Refresh_June_R2-5.png</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/41956fa8-aa7a-40bd-b9e9-8d88e236ab7e/2022_Social_Refresh_June_R2-8.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Social media refresh content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/c3a87f93-7ec7-4f7b-b828-0829fe59590a/Beyond.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Landing page for Beyond by Embrace, a home loan program for borrowers with unique financial situations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/9191689e-ce1e-4fcb-af3f-13a62007a489/newvalley2.png</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/68d68eef-1220-4930-baa5-cef8641436b0/adclub_slider-01connect+NF+BA.jpg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/37a76bb6-22ce-42da-be77-045e3ba888ec/19_BRI_Website_Portfolio_Trademark_housekeeping+card.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Housekeeping card for Trademark Collection, a soft-branded portfolio of independent upper-midscale hotels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/83e2d22d-2313-42b2-92ab-e3c3df6bc18c/2021_026_Middletown_Dawn_Ryan_Santa_Event_Flyer_NoBleeds_Final.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Flyers for Embrace loan officers and real estate partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/fc4af071-e827-413a-87c0-da7e78f7d304/2021_Social_Refresh_December_R4-10.png</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
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      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
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      <image:title>Copywriting</image:title>
      <image:caption>Back cover ad highlighting a new Super 8 room design, also for “Today’s Hotelier.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/9c3fa8ea-b852-461e-a888-dddf43a8fd09/adclub_slider-03_collab+NF+BA.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>(Credits: Brittany Arita, Designer)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/c39d03a3-727b-40bf-a555-6115bd491739/hotel+management+oct+2018-59.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Full-page ad for the 2018 Influential Women in Hospitality issue of “Hotel Management.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/f0ffe198-b370-4c9d-9a6b-200962571a47/WPH+email+crop+copy.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Social and email content for Wider Path Home, a housing equity nonprofit founded by Embrace Home Loans.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nathanfrontiero.com/journalism</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-04</lastmod>
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      <image:title>Journalism</image:title>
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  <url>
    <loc>https://nathanfrontiero.com/photography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-24</lastmod>
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      <image:title>Photography</image:title>
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      <image:title>Photography</image:title>
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    <image:image>
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      <image:title>Photography</image:title>
      <image:caption>recrop tree</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fe16baa9ae78218fe1635b/515c97d8-9e25-4b0d-b798-d5e9fefbc260/000827760025+1.png</image:loc>
      <image:title>Photography</image:title>
      <image:caption>recroup mass moca</image:caption>
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